The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. This is a complete, taxonomical guide to the history, development, and style of identity design.
All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This compelling compendium takes the reader on a journey showing how each form has evolved through history. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. To be great, it should do those things better than the rest." – Michael Evamy "A logo should be distinctive, memorable and clear.
By raising the bar, this wonderful resource will make better designers of all of us. The next time you are tempted to design a logo, take a look at this book. This is a complete, taxonomical guide to the history, development, and style of identity design.The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.This compelling compendium takes the reader on a journey showing how each form has evolved through history. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. – Michael EvamyThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. To be great, it should do those things better than the rest. 393 150, rue Ste-Cath.O - local #113Ī logo should be distinctive, memorable and clear.
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